Sweetest Day is celebrated each year on the third Saturday of October. Although often thought of by many as a second Valentine’s Day, Sweetest Day is actually a day meant to celebrate all the people who make your life special. It’s an occasion to make someone happy, a chance to celebrate and give gifts to relatives, friends, and associates.
Sweetest Day was founded around 1922 in Cleveland, Ohio by Herbert Birch Kingston who was a local candy company employee. Kingston sought to bring cheer and some happiness to the lives of those who were often forgotten. With the help of his friends, he began distributing candy and small gifts to children living in orphanages, those stricken with illness or disabilities, shut-ins, and others who were forgotten.
Over the years, the Sweetest Day idea of spreading cheer to the underprivileged has expanded to an occasion offering us the opportunity to remember not only the sick, aged, shut-ins, and orphans but also friends, relatives, and those individuals whose helpfulness and kindness we have enjoyed during the year. The traditional observance of Sweetest Day involves the same types of gifts and acknowledgements as Valentine’s Day with the most popular being cards,flowers, chocolates, and candy.
Sweetest Day is an original American holiday that is not based on any single group’s religious sentiment or on a family relationship. It is simply a reminder that a thoughtful word, deed, or small gift enriches the life of the recipient as well as the person giving it.